AI Guidelines

Ìǹûvlog¹ÙÍøÍøÒ³°æ embraces emerging technologies, including artificial intelligence (AI) tools, to support innovation, creativity, and efficiency across teaching, learning, marketing, and communications. 

However, the use of generative AI comes with benefits and risks. Experimentation with and the use of AI should always be balanced with caution.

These guidelines apply to all faculty, staff, and anyone who works on behalf of the College.

 

BRAND AND REPUTATION PROTECTION

All AI-assisted communications must align with established brand standards, editorial voice and tone, visual identities and logo usage.

BEFORE YOU PUBLISH OR DISTRIBUTE

Departments and employees should not use AI-generated or AI-assisted materials for public-facing College communications, marketing, branding, recruitment, advertising, fundraising, web content, social media, event promotion, or official publications in a way that bypasses established review, approval, accessibility, or brand processes.

 

USING AI TOOLS TO MAKE IMAGES

 

AI TOOLS ARE MEANT TO BE USED AS A SPRINGBOARD

 

USING AI TOOLS TO MAKE NEW CREATIVE


ELEMENTS THAT ARE PERMITTED


ELEMENTS TO AVOID

 

AI-GENERATED VISUALS: EXAMPLES TO AVOID

Ìǹûvlog¹ÙÍøÍøÒ³°æ visuals to avoid

 


REVIEW AI-GENERATED IMAGES FOR BRAND COMPLIANCE

Generative AI tools may be used to develop visual concepts, but they can produce inaccurate text, distorted logos, and other elements that do not align with Ìǹûvlog¹ÙÍøÍøÒ³°æâ€™s brand standards. These errors can misrepresent the College and cause confusion among audiences.

 AI often distorts text and logos, so instead:

Use approved Ìǹûvlog¹ÙÍøÍøÒ³°æ logo files rather than AI-generated recreations, and ensure colors, typography, and other branded elements follow College guidelines. 

Before publishing or distributing materials containing AI-generated images, employees must have final approval by the Marketing Department.

 

ASK IF IT REFLECTS OUR BRAND AND VALUES

Does the image feel professional, accurate and aligned with Ìǹûvlog¹ÙÍøÍøÒ³°æ's mission? If not, it’s not a fit.


 

QUICK AI CHECKLIST